i'm Williams,
i design ! — Brand & Product Designer
I help brands tell their story, curate their journery, and define their identity.
Lagos, Nigeria.
Design that communicates.
Code that ships.
Work that matters.
I'm Williams, a brand & product designer passionate about helping brands communicate with clarity, consistency, and purpose. I specialize in crafting visual identities, product experiences, and web designs that not only look distinctive but also build trust, tell compelling stories, and leave lasting impressions.
I enjoy the messy, iterative side of the creative process—exploring ideas, challenging assumptions, refining concepts, and discovering what truly connects with people. Whether through brand strategy, product design, or web design using Framer, Webflow, and Figma, every project is an opportunity to create work that is thoughtful, functional, and meaningful.
I approach every design with a sharp understanding of both brand strategy and visual communication, creating identities and digital experiences that resonate with audiences and stand out in competitive markets. For me, great design goes beyond aesthetics—it's about building experiences that strengthen brands and create lasting impact.
Brands, products, and stories
built with intent.
A tight cross-section of identity, product and marketing work — each with its own case study. The full client list lives on the archive page.
Micro-tools for
real friction points.
Small, sharp, browser-based tools built to solve problems I kept bumping into. No sign-up. No bloat. Just the thing that needs doing.
What I work with.
Learning never stopped.
B.Sc. Mass Communication
Diploma, Graphic Design
Frontend Development
AI-Assisted Product Development
Orchids (Buds)
Claude
ChatGPT
GitHub Copilot
Gemini
Google Ads Display Certification
Jobberman Soft Skills Course
Cybersecurity
Got a project?
Let's talk.
Available for brand design, frontend development, creative consulting and collaborations. Based in Nigeria — comfortable working with clients globally.
Questions I get,
answered plainly.
Who is Williams Olayemi Martins?
Williams Olayemi Martins is a Nigerian brand & product designer based in Lagos. He works across brand identity, UI/UX, video production & motion design, and has built four browser-based micro-tools.
What services does Williams Olayemi Martins offer?
Brand identity and logo design, web design, product design, video production and motion design, and creative direction for marketing campaigns.
Where is Williams Olayemi Martins based?
Lagos, Nigeria. He works remotely with clients globally.
What tools has Williams built?
Scrapely, Screenshot Studio, ImageSqueeze and Tryseeqr — four lightweight, browser-based micro-tools available online.
Does Williams work with international or remote clients?
Yes. Williams is remote-first from Lagos and has shipped work for clients across Canada (Zaytrix Mgmt. & Tech Group, Zaytrix Modeste, Hola Contracting), the United States, and multiple African markets. The workflow is async-friendly, with clear check-ins across time zones.
What industries has Williams designed for?
Fintech (Incash, YDPay), real estate and proptech (Caretaker Pro, Getcrib), fashion and e-commerce (Zaytrix Modeste, Juliet Moses), Web3 and education (Moon Republic), legal and business services (Zamack Consults), construction and interiors (Frauwa), health (Mytherapist.ng) and consumer packaged goods (Vana, Rebound).
Does Williams offer web design alongside branding?
Yes. Williams builds tailored websites for brands using Webflow, Framer, Figma, and WordPress, and has shipped multiple websites. Design and build can stay in one hand when a project calls for it — no handoff friction between how something looks and how it ships.