I design brands & products

Williams Olayemi Martins is a Lagos-based brand, product, and web designer with over seven years of experience creating visual identities, digital products, and tailored web experiences.

His work combines visual design, user experience, and technology to help businesses communicate clearly, build stronger brands, and create meaningful digital experiences. Learn more about Williams and his approach.

Williams offers brand identity design, web design and development, product design (UI/UX), motion design, video production, and creative direction.

His primary disciplines are brand identity, web, and product design. Explore his brand identity project for Frauwa and work for Zamack Consults.

Yes. Williams designs and develops landing pages, corporate websites, portfolios, and marketing websites for startups, businesses, and established brands.

He works with Webflow, Framer, and WordPress, combining responsive design, usability, performance, and SEO considerations. View a selected website project.

Yes. Williams works on digital product experiences, including websites, web applications, and mobile interfaces.

His product design process involves understanding user needs, mapping user journeys, creating wireframes, designing interfaces, and developing interactive prototypes. His portfolio includes fintech and real-estate product experiences, including product design for Incash.

Williams has worked across fintech, technology, real estate, healthcare, education, fashion, construction, professional services, and e-commerce.

Selected projects include Incash, YDPay, Moon Republic, Zamack Consults, Getcrib, MyTherapist.ng, and Zaytrix. Explore the selected work archive for more. Each project is shaped around its audience, business goals, and specific challenges.

Based in Lagos, Nigeria, Williams is available for remote collaborations with businesses, startups, and creative teams.

His portfolio includes work for businesses in Nigeria and Canada. Explore the selected work archive to see examples. Contact him to discuss your project, location, and preferred communication workflow.

Every project begins with understanding the problem, the people it is intended for, and what the business hopes to achieve.

From discovery and planning to design, feedback, and delivery, Williams keeps clients involved through a collaborative process without making the work unnecessarily complicated. The goal is to create thoughtful, functional solutions for both the business and its audience.

Reach out through the contact page with a brief description of your project, what you hope to achieve, and any useful references or requirements.

Williams will review your enquiry and discuss the project scope, expectations, and next steps. Whether you are building a brand, redesigning a website, or developing a digital product, the first step is a conversation.

Williams also develops independent browser-based tools designed to solve practical problems.

His projects include SeeQR, an offline QR code scanner; ImageSqueeze, a browser-based image compressor; Scrapely, an AI-powered web data extraction tool; and Screenshot Studio, a website screenshot and device mockup tool. Discover Williams' independent digital tools.